Take-Two pleaded thirty marks against a small marketing agency. Then it walked away.
In November 2024, the publisher of Grand Theft Auto opposed a North Carolina agency's application to register BROCKSTAR MEDIA. The agency's founder answered the opposition himself. Take-Two withdrew, the Board dismissed the case with prejudice, and the mark registered. The full account, with the emails from Take-Two's lawyers, is now a book. This site covers what the public record shows about how Take-Two polices trademarks, seventeen days before its most important launch in a decade.
- Opposition
- No. 91295390
- Outcome
- Dismissed with prejudice
- BROCKSTAR MEDIA
- Reg. 7,870,392
- GTA VI
- Nov 19, 2026
125 proceedings. One opposer.
Thirty-nine oppositions and 86 requests for more time to oppose, every one with Take-Two on the attacking side. Targets include the letter R filed by the Royal Academy of Dance, a sandwich shop called Vice City Subs, and the word CIVILIZATION.
See the table USPTO · live registrationsMAFIA. DOTS. BULLY. The letter R.
Take-Two holds federal registrations on ordinary words and a single letter, each verified against the USPTO's own status records. It holds four BULLY registrations.
See the words For TTWO holdersWhy this belongs in an investor's file.
Take-Two's own 10-K says legal proceedings can be "expensive, lengthy, disruptive." Its flagship ROCKSTAR registrations were maintained by the same enforcement machine. What happens when one of them is tested?
Read the analysisTake-Two opposes
Opposition No. 91295390 against BROCKSTAR MEDIA (Class 35 marketing services), pleading thirty ROCKSTAR-family marks. Filed by Kelley Drye & Warren LLP.
The answer, written by the applicant
After a notice of default, Carl B. Brock answers and puts the validity of Take-Two's registrations in play.
Seven terms, three emails
Take-Two's counsel offers coexistence in exchange for seven permanent limits, including a logo redesign and advance consent to Take-Two's own Class 35 filings. Each email says Take-Two is "not objecting" to BROCKSTAR MEDIA.
Take-Two withdraws
Notice of withdrawal, filed without prejudice. The applicant moves to have it converted.
Dismissed with prejudice
The Board dismisses the opposition with prejudice. Take-Two cannot bring it again.
Registered
BROCKSTAR MEDIA issues as U.S. Reg. No. 7,870,392.
"As I've repeatedly explained, Take-Two is not objecting to or trying to prevent your use or registration of the word mark BROCKSTAR MEDIA."
"I am a small business with nothing to lose, but I am more than willing to make it my personal mission to dismantle their entire trademark portfolio, one fraudulent or improperly maintained mark at a time."
BROCKSTAR vs ROCKSTAR
A Fight Against Corporate Trademark Bullies
Part memoir, part handbook. The case in order, quoting the emails, then the process so you can run your own defense or know what to ask a lawyer. More than 400 footnotes to the statute, the rules and the cases; eight email exhibits; templates; a 47-term glossary.
- Format
- Paperback · 266 pp
- Price
- $18.95
- Published
- Oct 30, 2026
- ISBN-13
- 979-8166529138
Take-Two filed to keep its ROCKSTAR star mark on Oct 29
USPTO records show a Section 8 and 15 declaration received October 29, 2026 for Reg. No. 6,187,097, five days before the six-year deadline. The specimen has not yet posted.
Press release: the book is out
For editors and analysts: the release, a fact sheet, cover art, author photo and interview availability. Press kit.